Health Management Systems Case Study Example | Topics and Well Written Essays - 1500 words

Health Management Systems - Case Study Example Taking HMS as a perfect sample, this paper seeks to answer critical questions regarding the company, among them concerning the management structure, management strategies, use of technology and the company’s viability. The Organizational Structure of Health Management System (HMS) Like most successful companies, HMS has a solid management structure. The management is arranged in a hierarchy. There are different departments that are interrelated although they provide different services. Currently, the company is headed by Steve Starkey as the president. Down the hierarch are vice presidents of key departments. Some of these departments include; Sales, accounts, product development, human resource and finance. Each department has its own cluster of employees who see the smooth running of each department. For example, in the accounts department, there are other sub-departments like document management system, contract management systems and patient statements and e-payment soluti ons. The company has subordinate members of staff who are in charge of various auxiliary services. The staff mainly works for the well being of other employees. They carry out services like preparing meals, cleaning and driving. Ownership of the company HMS is arguably a big company, judged by the number of employees, space and the scope of the market it serves the company has embraced partnership with different organization in efforts to realize its mission. The major partners of the company include IBM premium business partner, Vision solutions, 3M, Capsule Technologies, Passport Health Communications, and Wolters Kluwer. All these partners are software producing companies. The partners hold a considerable amount of shares in the company. However, the board of executives consists of members with shares in the company. Management The organization’s administration is a core pride of the company. For managers to carry out their stipulated duties, they understand their stipulat ed roles properly. A role is defined as an expected set of activities resulting from a job (DuBrin J. A. 2008). The company is headed by high caliber members of the board of executives. This leadership stretches to various departments each headed by a manager. In most departments, there is a president and a vice president. Marketing Strategy The company tactfully implements its marketing strategy via a well established partnership between marketing and sales departments. These are some of the strategies that the company employs: 1. Use of research analysts These analysts are specially trained to carry out market analysis and determine the viability of a market. The analysts carry out interviews in different community hospitals and determine the kind of technology used in carrying out their activities, information systems and patient documents systems. 2. Seminars and Trade Shows The same department promotes its products through seminars and trade shows to potential community hospita l owners and health practitioners. 3. Education Education is one of the best ways to mobilize, inform and market a company’s products. HMS has effectively used this tool as a marketing strategy. The company has an Education Administrative Assistant working in partnership with the marketing department to carry out the duty of advertising the courses offered by the company. This platform opens an opportunity for the company to sell not only its computer related products